Saturday, December 29, 2007

During the third quarter of the Pats-Giants game, there was an ad for the Hummer line of massive SUVs, highlighting global warming-related natural disasters - wildfires, flooding, blizzards, etc. - and suggesting that Hummer owners were actually making themselves useful in these situations, by banding together to get their neighbors out of sticky situations.

Closing line? "Hummer Helps," with a shot of the Earth from space, like those enviro organizations like to use. Let's remember that Hummers are among the heaviest, least fuel-efficient vehicles on the road. And maybe some people's lives have been saved as a result of Hummers, but that's nothing to the number of people whose lives have been lost or at least endangered by global warming and its related disasters.

If you're in this life for yourself, sure, get a Hummer. But more of us are in it to make the world a better place and to help others live better lives too.

Don't let the Hummer p.r. folks get away with this latest attempt at scurrilous spin. Hummers don't equal eco-friendliness, even if they have dragged smaller vehicles out of snowbanks once in a while.

12/29/2007 10:32:55 PM by Jeff Inglis | Comments [0] |