The Phoenix Network:
 
 
About  |  Advertise
Adult  |  Moonsigns  |  Band Guide  |  Blogs  |  In Pictures
 
All Blogs >> Not For Nothing >> NYT resumes front-page ads -- so what?

NYT resumes front-page ads -- so what?

0

Some of us remember when, not all that long ago, the august New York Times used to run little classified-type ads at the bottom of its front-page. Now, seeking to goose revenue amid industry-wide problems, the Times is going with somewhat larger ads in the same area.

Dan Kennedy explains why it doesn't much matter:

1. The Times' most important front page is the home page of NYTimes.com, which, like nearly all news Web sites, has included advertising from the beginning. In a world in which the Web is your primary delivery vehicle, it's silly to pretend there's anything sacrosanct about print.

2. Back in newspapers' heyday, the Times was one of the few quality papers to run front-page ads at all. The reason we're all saying that the Times is now selling display ads on page one is that it's always run classifieds. Remember those ads reminding Jewish women to light candles for Shabbat?

3. The Times actually held out longer than many. As Richard Pérez-Peña notes, a number of excellent national papers have been publishing front-page ads for a while, including the Wall Street Journal, USA Today and the Los Angeles Times. Each of those papers has its own pathologies, but none is any more troubled than the New York Times is these days.
Filed Under:
  • Share:
  • Share this entry with Facebook
  • Share this entry with Digg
  • Share this entry with Delicious
  • Email this article to a friend
  • Print this article

Leave a Comment

Login | Not a member yet? Click here to Join
Follow the Providence Phoenix
twitter facebook youtube rss
All Blogs
Filed Under:
Related Articles

0911_pleasure_Sts
Boston Phoenix
Pleasure principles
Published 12/4/2009 by CHARLES TAYLOR
In happiness begins responsibility

912_micaehl_list
Boston Phoenix
GI blues
Published 12/4/2009 by CLEA SIMON
A former Army medic tells his story

more by Ian Donnis
Rhody's local food movement finds its groove | February 18, 2009
My last post (as Not for Nothing) | February 12, 2009
Tomorrow: Pulitzer finalist Dray at the Athenaeum | February 12, 2009
Ticket to ride | February 11, 2009
Health-care's big moneyman in New England . . . | February 11, 2009

 See all articles by: Ian Donnis

ADVERTISEMENT
Latest Comments
City Council Forums - Good day !. You re, I guess , perhaps curious to know how one can collect a huge starting capital . There...

By Doktheomo on 12-06-2009 in Talking Politics

Totten prosecutor: no vendetta - When there are questionable charaters on the governing boared questionable delegates in the union, do...

By captain america on 12-06-2009 in Dont Quote Me

City Council Forums - опкончался!! http://kypduaup.crearforo.com http://cprjksom.crearforo.com а вы?

By Jpoois on 12-06-2009 in Talking Politics

GodHatesFags.com Invades Greater Boston - So sad and scary. Ppl must get a life that doesn't thrive on ppls differences. Why live in the USA? You...

By Patty on 12-05-2009 in Phlog

Kenmore cat can't be caught - I wonder if it escaped from the Kenmore cat hospital..

By Ari on 12-05-2009 in Phlog

Latest Comments from Not For Nothing
Most Viewed
Ugh, ugh, ugh: Drummer Gerhardt "Jerry" Fuchs (!!!/Turing Machine/Maserati/Juan Maclean) dead at 34
VIDEO: Girls play Great Scott
Come Support Boston MC, Victim of Gun Violence, Tomorrow (Wednesday) Night at Red Sky
Only one thing to do: Big Bear | Child Bite | Horsehands | Ice Dragon
American Hi-Fi covers Miley Cyrus's "The Climb"
Ticket On-Sale Alert: Lady Gaga, Jay-Z, B.B. King, Flogging Molly, Bon Jovi, and more
New Video from M-Dot - "Backstabbers"
Most Viewed from Not For Nothing
Search Blogs
 
Not For Nothing Archives
Monday, December 07, 2009  |  Sign In  |  Register
 
TODAY'S FEATURED ADVERTISERS
thePhoenix.com
Phoenix Media/Communications Group
Copyright © 2009 The Phoenix Media/Communications Group