Ads Classified: Richardson Back On the Air in Iowa With Humor

Published May 10 2007, 11:40 AM by webteam

    On the theory we espoused yesterday that it's the candidates at the top of the second tier who really need to show movement at this point, Bill Richardson is back on the air -- this time in Iowa. The two ads, available here, are good and they're funny. They feature Richardson in a job interview, where a bored interviewer recites all his accomplishments and in one decides he may be overqualified for the presidency.
    The ads create a nice aura around the Richardson candidacy. But there are two problems. Voters don't tend to select candidates on the basis of what they've been but on where they promise to lead the country. And, the humor displayed in these ads was decidedly absent when we saw Richardson at the South Carolina debate. Campaign commercials have to be consistent with the candidate's persona; if not, the public senses a disconnect.
    In the next debate, maybe we'll see a new Richardson.

Filed Under: Ads Classified, Democrats, Richardson

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1 Comments

LorenzoJennifer said:

Thank You for the narrative summary. Bill Richardson may have planned a series of "infomercials" with the first one trotting out his resume so as to introduce himself to the average voter. Later commercials will hopefully feature his political philosophy. Richardson is of Latin-American heritage (his mom was a Mexican). Will be interesting to see if and how he approaches the Latin-American voter. Bush, in '04, did very well among Latin-American voters, Cuban-Americans especially. Is Richardson fluent in Spanish (he majored in French at Tufts U.)? If so, would he appear on Spanish language stations? My present take on Richardson is he's running for the Vice Presidential slot. He says only good things about leading candidates and brings a minority background, SouthWest base, U.N. and Energy experience to the ticket. Have heard, though, that he's a crashing bore as a speaker.

May 10, 2007 4:49 PM

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Filed Under: Ads Classified, Democrats, Richardson

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Ads Classified: Richardson Back On the Air in Iowa With Humor

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LorenzoJennifer said:

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