Ads Classified: Giuliani Goes for Radio Ads

Published Aug 20 2007, 11:39 AM by webteam

In contrast to everyone else in the campaign, Rudy Giuliani in the early stages is going old-fashioned by running his ads on radio. The most notable, "Fence," running mostly in New Hampshire and South Carolina, focuses on his efforts to deal with immigration.
Radio buys obviously are much cheaper than TV ones so if the strategy works, it's good politics. It's also good politics for Giuliani to be expanding his focus from homeland security to another similar hot button issue.

Filed Under: Ads Classified, Giuliani, Republicans

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1 Comments

LorenzoJennifer said:

Radio ads, in addition to being cheaper than TV ads, can be tailored to the local market. The local radio station is a folklore tradition while the local TV station doesn't really exist. Local stations carry news and live programming about important issues within a particular area - say, a primary state. Radio station programs, unlike TV, are specifically oriented to well-defined markets - such as adult contemporary, sports talk, foreign language, alternative rock. The ads may be pitched accordingly while a studio guest addresses issues relevant to that station's listenership.

Going from local interest to national impact, wonder what role XM or Sirius radio will play in the 2008 general presidential election.

August 20, 2007 9:30 PM

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Filed Under: Ads Classified, Giuliani, Republicans

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Ads Classified: Giuliani Goes for Radio Ads

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LorenzoJennifer said:

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