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39 Million Watched McCain Last Night, Exceeding Obama's Total

     John McCain's speech last night drew an audience of 39 million, surpassing Barack Obama's tremendous audience of the week before by about a million. As noted earlier, we didn't give the speech particularly high marks and undoubtedly, an NFL lead-in on NBC helped the totals.

    But 39 million is a lot of people. Look for a McCain bounce over the next few days that could well put him in the lead in the polls for the first time in a long time.

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37 Comments

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    September 6, 2008 12:00 AM
  • LorenzoJennifer said:

    The Republicans had higher ratings, in part, because they held their convention during a week when a lot of viewers had returned from their summer vacation.  The Democratic held theirs in a week when many viewers were still on vacation.  Also, the Democratic Convention immediately followed the Summer Olympics and many viewers who watched a thrilling Olympics may have wished to avoid a week of political talking heads.  A concern is that millions listened to Obama to hear what the new kid on the block had to say and then listened to the familiar, tried-and-true  seasoned candidate make his rebuttal.  Successful presidential candidates tend to be household names familiar to the voting public.  Say the name Hillary and everyone knows who you mean.  John McCain is also a household name while Barack Obama is not.  Familiarity, or at least the devil you know,  could be a key factor this year.

    September 6, 2008 8:41 AM
  • Kelly said:

    two words as to why McCain had a good turnout "game on"...and I don't mean that in a political sense...

    September 6, 2008 12:46 PM
  • pokemon said:

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    September 7, 2008 6:11 AM

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