(Ad)venture capital

Slop Art gives away the store
By CHRIS THOMPSON  |  March 1, 2006

ID CHECK Tell us about yourself.Last week the College Art Association held its annual conference in Boston.

Participants wear identical nametags. Some are worn proudly for peers to see and invite friendly chats from new and old friends, others turned around to obscure the wearer’s name and thus advertise the idea that he or she is so important that the only option among the admiring and fawning throngs is to go incognito, and still others are pocketed to avoid all that trouble in the illusion that there is an escape from the performative machine. Thus we established and aspiring professionals from the worlds of art, academia, criticism, publishing, museums, and curating gather for several days of self-provocation, self-development, and self-affirmation, which regularly amount to the same thing.

One participant in that conference, Portland’s own adventuresome art/artist distribution enterprise Slop Art, staged a subversive but entirely earnest (and CAA-sanctioned) retooling of the artist’s professional development seminar, a staple of any industry conference.

We caught up with Slop’s entrepreneurs to find out more about their aims, methods, and aspirations.

Phoenix: Could you run through a quick sketch of services you plan to provide for the artists who join forces with Slop?

Slop: We’re offering suppliers of Fine contemporary expressions varying degrees of Fame and Fortune. Though sustained demand for their products will be more a function of the amplitude of their own love vibration, we’re offering each entrant a one (1) year product placement contract ensuring exposure of at least one (1) of their titles via at least one (1) of our award-winning print ads and on slopart.com in the year following submission. From that pool of entrants we’ll select gems to stock our brick and mortar Slop Brand Showroom Franchises, as seen in 13 cities, should any third party investors again muster adequate resources.

I understand that for some more-qualified participants you will make other more specialized services available.

For starters one (1) entrant will be chosen to be highlighted in the Solo ZoneTM  of at least one (1) truck, ship, and/or train-borne Slop Brand Shippable ShowroomTM available for installation in a museum or mall parking lot near you. In the name of reducing audience apathy and alienation, we’ll be combing through the submissions for select expressions appropriate for distribution via our myriad compact and familiar Fine Art content delivery formats, including such mainstream audience favorites-to-be as Slop Brand Performance On DemandTM, Painting SimulatorTM, Art*o*mat® READYTM, ArtFaxTM, Downloadable SlopTM, Slop TVTM, Refrigerator Magnets, and Pocket PortfoliosTM. Each is geared to help consumers more cleanly process the expressions themselves in the comfort of their home or office while combating storage dilemmas so often caused by a growing collection. Additional canonizing and public relations/branding services will be selectively bestowed.

Can you characterize your reception at the College Art Association annual conference last week?

We hate to brag, but after our session no less than 20 percent of the manufacturers in attendance applied for Slop Brand Career Assurance. Fine Art industrialists in attendance included Certified Masters, training specialists, and practitioners. We also spent time afterwards rubbing elbows and stroking the egos of industry analysts like yourself in an attempt to ensure favorable coverage in trade publications.

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