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Our Brand is Crisis

Doc raises legitimate questions about the exporting of democracy
By MATTIAS FREY  |  June 30, 2006
3.5 3.5 Stars
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Our Brand Is Crisis
For decades, US political consultants have won elections across the globe. For James Carville and Jeremy Rosner, democracy is a brand to be marketed and exported. In this documentary of the former Clintonites’ work on Gonzalo Sánchez de Lozada’s Bolivian presidential campaign, first-time director Rachel Boynton obtains remarkable access to focus-group analyses and strategy sessions. The smug neo-liberal candidate is out of touch with the electorate, and the spin doctors rehearse a script of faux humility. Boynton’s restrained vérité reveals the consultants’ video-game mentality — and the violent consequences of their meddling. Although dealing with Bolivian internal politics, Brand poses a psychogram of American interventionism. The consultants’ arrogant ignorance of local culture and their dogmatic belief in US values beg larger questions about the merits of exporting America’s brand of democracy.
  Topics: Reviews , Elections and Voting, Politics, Culture and Lifestyle,  More more >
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