 Pharrell Williams |
Pharrell Williams
Landmark work Nelly, “Hot in Herre”; Kelis, “Milkshake”; Snoop Dogg, “Drop It Like It’s Hot”
Ass-kicking recent release Jay-Z, “Blue Magic”
Wrestling name Elektro!
If Pharrell Williams’s legacy winds up being that of the man who unleashed “The New Justin Timberlake” upon the world, it’ll be apropos: over the past 10 years, no producer’s beats have bestowed more insta-cred than the Neptunes’ spacey synths. He and partner Chad Hugo’s sparse, futuristic Star Trak sound has spawned a thousand imitators — including, no joke, the Trak Starz — but there’s no Korg Triton that can duplicate Pharrell’s inexplicably charming off-key falsetto. Williams has become the ultimate pop shape shifter, splashing bongos on a Rolling Stones remix one minute, making ’hood anthems with Clipse the next, all the while looking like an actual alien with a fetish for colorful Japanese street wear and dookie chains that Mr. T would find excessive. Sure, plenty of producers could’ve gone to number one with a still-kinda-hot 2001 Britney Spears, but this guy managed a hit single out of 1999 ODB, not to mention launching Kelis’s career and revitalizing a post–No Limit Snoop. Though he proved himself fallible this past year with a dud of a solo album, Williams seems to have stockpiled enough cool points to last him ’til the rapture. How else could he get away with a nickname like Skateboard P?
— Chris Nelson
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