For a guy who has been opining professionally for decades, though, Yorke gets surprisingly shy when you ask about his political leanings. “If you want to score me at the end of the day — the week, the month, the year, the decade, the career — I guess I’m righter than lefter,” he says. “But I’m no ideologue by any stretch.” He searches around for a while to find the right word — “some people call me a ‘populist,’ ” “I disdain the term ‘moderate’” — before saying, “I let the work speak for itself.”
In this case, the debut episode of State welcomed Catholic Bishop of Providence Thomas Tobin into the studio for a discussion of, among other topics, Rhode Island’s recent legalization of same sex marriage. The issue left Tobin, “very, very disappointed,” he told Yorke.
“Frankly, I hoped for and prayed for. . . better for our state, because I think it’s a very bad development,” he said, to which Yorke replied “the Bishop and I are on the same page here.” Yorke felt “kind of empty” after the law passed, he said. “Not angry, but empty.”
The following night, Yorke discussed the controversial NECAP test Rhode Island public schools will be using as a graduation requirement for the first time in 2013-’14 — a test the ACLU, the local NAACP, Providence Mayor Angel Taveras, and others have vocally opposed as a graduation requirement.
Not Yorke. In a message to students who publicly protest the tests, he said, “I don’t want to be crass, but, kids, I love ya, but shut up! And study!”
So, what demographic is Dan York State of Mind aimed at?
Wholey says he’s more concerned with the question of “who?” than “how many?” when it comes to generating revenue. “We think the right type of people will watch this, because we know the right type of people listen to talk radio and listen to Dan,” he says.
A page on WPRImedia.com aimed at potential advertisers provides insight into what he means. The “target audience” for State of Mind, the page says, is “White Collar Professionals with 75K+ Income,” “Families with 1-2 children in the home who care about the community,” “College Graduates,” and “Anyone with an interest in how the state of Rhode Island works!”
Go to foxprovidence.com/myritv to find your cable provider’s channel listing for myRITV.