The bloggers, too, are capable of a modicum of self-reflection. For his part, Simmons argues that the lad-maggiest sports blogs, like Deadspin and the Big Lead, should ease up on traffic-generating but salacious posts about drunk athletes and the like. And in time, he predicts, they will. “The blogs will figure it out,” he says. “It’s still early. I have faith.”
The best reason for optimism, though, may be the relentless convergence of old and new media. That aforementioned Ryan piece? The one that criticized Bill Simmons’s take on the Celtics and Lakers? It appeared — wait for it — on Ryan’s blog, And Another Thing . . . (Incidentally, Leitch was just named a contributing editor at New York magazine.) Five years from now, every sportswriter lucky enough to have a paying job will be blogging, too. And if they have complaints about the work their lesser-known colleagues are doing, they’ll have to focus on the merits of the content, not on the mode of delivery. Which is exactly how it should be.
On the Web
Adam Reilly's Media Log: http://www.thephoenix.com/medialog
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