By GREG COOK  |  June 2, 2008

Your work moves between handmade design and tech stuff.
I think that in general because modernism was so dominating over the last 80 years so much of the work became so unbelievably cold that a regular person, my mom or your mom, doesn’t even know that there is a person behind that doing this. If you ask my mom, how is the New York Times designed? She probably thinks it’s a machine. You know she’s aware of the writer, but she wouldn’t be aware that there was actually somebody who makes these decisions, who really designs the entire paper. I think bringing a human element, a clearly hand-crafted element, can engage an audience again.

In the past you've wondered whether it's possible to touch somebody's heart with design. Can you give me an example of your work that touched somebody's heart?
The one that I know for sure was a target audience of one, my friend Reini. My friend Reini came to visit [New York from Austria] and he was a little scared that nobody would go out with him. And all the sophisticated New York women would ignore him. So I printed up this poster for him that said, “Dear Girls! Please Be Nice to Reini.” And he got a girlfriend out of it.

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