"Some bars use a lot of higher-quality ingredients and are a bit more labor-intensive with their ice program and things like that," he adds, pointing to elements that can tip cocktails into the $13-plus range. "I don't mind paying a little extra for a really good cocktail, but I probably wouldn't have too many of them — maybe one or two, then a beer."
When it comes to pricing cocktails, the basic answer, Treadway says, is to "charge people what they're willing to pay for the quality of the drink and experience." Fortunately — at bars like these — a good drinking experience and an affordable price don't have to be mutually exclusive.
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Topics:
Food Features
, Cocktails, cost, liquid features
