MassSmellsLike

If you could capture the essence of the Bay State in a bottle, what would it smell like? We're relieved to report that Sasha Bertran and Samantha Sherwin, the minds (and noses) behind United Scents of America, eschewed eau de dirty water when concocting their brand-new fragrance, Massachusetts ($58). With notes of bergamot, sage, tart cranberry, northern red oak, and tobacco leaf, the scent is meant to evoke memories of autumn in New England. It joins the line's six other made-in-America offerings: Florida, California, Hawaii, New York, Texas, and their best-seller — wait for it — New Jersey, a tribute to their home state (which smells of fresh buttered popcorn, cotton candy, and caramel, not, thankfully, of chemical exhaust, expressway rest stop, and a soupçon of Snooki). Find Massachusetts online at shopunitedscents.com, or get a whiff at a launch party on February 21 at North End shop Shake the Tree, which will be dolling out fragrance samples and limoncello from 7 to 9 pm. In the meantime, check out how Facebook and the Twitterverse responded when asked what #MassSmellsLike.

"Olympia Dukakis, obviously." via @vMichaelv

"Hopefully they use like Plymouth as an inspiration — cranberries and the ocean — but probably it's outta Southie . . . bad cheap cologne, beer, and maybe a hint of blood." Jessica Homer via Facebook

"Stale Dunkin's coffee." via @LanaCook

"12 Sam Adams and a gallon of chowder that has been vomited into the Charles River." Daniel O'Brien via Facebook

"The old Garden by fourth quarter or third period." via @dbernstein

"Unwarranted regional pride." via @emmet_smith

WHERE TO BUY ::SHAKE THE TREE, 67 SALEM ST, BOSTON :: 617.742.0484 OR SHAKETHETREEBOSTON.COM

  Topics: Lifestyle Features , Massachusetts, perfume
| More


Most Popular
ARTICLES BY JACQUELINE HOUTON
Share this entry with Delicious
  •   STYLE BUZZ IN BRIEF  |  March 06, 2013
    When the ICA hosted Shepard Fairey's first-ever museum survey in 2009, Boston rolled out the welcome mat — and then promptly pulled it out from under him: the BPD arrested Fairey for outstanding graffiti warrants on his way to the opening.
  •   VISIONARY TECH: ADLENS EYEWEAR  |  March 06, 2013
    The round glasses worn by John Lennon and legions of hippies may soon be more than throwback fashion statements, if British eyewear brand Adlens has its way.
  •   MASS APPEAL: UNITED SCENTS OF AMERICA  |  February 13, 2013
    We're relieved to report that Sasha Bertran and Samantha Sherwin, the minds (and noses) behind United Scents of America, eschewed eau de dirty water when concocting their brand-new fragrance, Massachusetts.
  •   DREAMY DÉCOR: ''DREAM HOUSE'' CLOSING PARTY  |  February 13, 2013
    In the art world, "commercial" and "decorative" often seem like dirty words. Molly Rosner embraces them.
  •   PIRATE ISO ROBOT FOR LTR  |  January 15, 2013
    There are lots of good reasons to hit up the Westin this weekend for New England's biggest science-fiction and fantasy convention.

 See all articles by: JACQUELINE HOUTON