It parade

By SHARON STEEL  |  December 26, 2007

The new ‘It’ fashion
Now that New York Times’ style guru Eric Wilson has signaled the death of the “It” bag — which delighted us, seeing as we carry beat-up purses and, when we’re feeling fancy, upgrade to a clutch from Old Navy — it’s about time that the sartorially inclined allow their conscience to catch up with their fashion-consciousness. Hence, the continued prevalence of “greenwash,” the true eco-fashionista’s term for those who are capitalizing on the trend instead of caring about the cause. To wit: if you had an eco-fashion line, capsule collection, or limited-release exclusive T-shirt, pants, or anti-plastic accessory in 2007, you were somebody. If you have one in 2008, well, you’re pretty much everybody. Now that eco-fashion has officially hit the mainstream (H&M, Gap, Barneys, and endless diffusion lines carry everything from organic cotton T-shirts to eco-luxe evening wear), we expect to see even more backlash than we did with Anya Hindmarch’s infamous “I’m Not a Plastic Bag.” When designers bitch-fight over whose luxury label is the most earth-friendly, it distracts them, we believe, from pushing mysterious items such as seasonal sweater coats on the masses. Are they coats? Are they sweaters? What in God’s name are they, really?

The new ‘It’ film
Remakes will remain the film industry’s savior in 2008, with Paramount’s still-in-production Star Trek blockbuster in place as the studio’s shining beacon. Directed by J.J. Abrams (Felicity, Lost, Mission: Impossible III), Star Trek is set to function as an early prequel to the original Trek films. That means fresh-faced, hotter versions of all the crew members, played, of course, by a random assortment of up-and-coming-but-still-cheap-to-hire new Hollywood stars. Heroes’ Zachary Quinto is the young Spock, and Chris Pine (the token hunk from The Princess Diaries 2) has been tapped to play Captain Kirk. HFS WTF!? Clever, clever Paramount: instead of trying to make a teen movie into a hit, they’re turning Star Trek into a teen movie. Sorry, Trekkies, this one clearly isn’t for you.

The new ‘It’ media
Are celebrity tabloids the only publications out there with rising circulations? Does every arty magazine require a PhD in pretension? No. At least not in Amelia Gregory’s world. Amelia’s Magazine is the former stylist’s self-launched, self-run baby — she publishes, edits, and art-directs the entire thing — and it’s beautiful. This isn’t a ’zine, friends. It’s a full-on magazine, but it has the same personal touch and labor-of-love feel. Gregory is a Londoner with impeccable taste. The mag has the editorial cajones to run things like a 60-page spread on contemporary Russia and endless contributor-inspired musings on up-and-coming bands, fashion, photography, and DIY projects. Plus, every cover is an incredible work of art: they’ve ranged from a Swarovski diamante-encrusted casing with a cut-out cardboard carousel to the upcoming Issue 08, which features a holographic double-front cover of Superbugs designs by illustrator Amy Brown. AM is finally being distributed stateside, as well as elsewhere abroad. We like blogs, but we’re getting exhausted by the sheer volume, and now prefer to have someone we don’t know personally but trust implicitly to provide us with one-stop-culture shopping for interesting articles, attractive layouts, and pretty pictures.

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