Plunder, pillage, and profit

By MIKE MILIARD  |  January 16, 2008

The answer to both questions, he says, is to think as openly and without preconceptions as possible. Mason, for instance, knows his book will be pirated. “It’s going to be all over the [BitTorrent portal] Pirate Bay. Of course it is.” But that at least means people will be reading it. And Mason accepts that “book sales probably won’t be my main revenue stream for the next year — most nonfiction authors make money by talking about their books. It’s the same model that music is approaching: live is everything, and CD sales or downloads are just another way to promote.”

Ultimately, he says, “you’ve got to base your decisions on what other people are going to do. It doesn’t matter if you’re a kid in Boston with a new idea, or the CEO of Proctor & Gamble. You’ve got to think about multiple revenue streams, multiple business models, and what’s eventually going to turn into sales. Really, we’re all powerless in the face of piracy if it’s gonna happen. The pirates are gonna call the shots. And what we’ve got to do is just react in the most appropriate and most efficient way that we can.”

< prev  1  |  2  |  3  |  4  | 
Related: Stop SOPA, The battle over internet piracy, The Overdub Tampering Committee, More more >
  Topics: Lifestyle Features , Entertainment, Internet, Royal Navy of the United Kingdom,  More more >
| More


Most Popular
ARTICLES BY MIKE MILIARD
Share this entry with Delicious
  •   INTERVIEW: AZIZ ANSARI IS ON THE FLY  |  May 09, 2012
    It's been a good few months for Aziz Ansari.
  •   GADGETS FOR BOTH SIDES OF THE OCCUPY DIVIDE  |  December 06, 2011
    Is Santa a one-percenter? Sometimes it seems that way.
  •   INSIDE THE TEDXDIRIGO CONFERENCE  |  September 14, 2011
    I arrived at TEDxDirigo on September 10 feeling rather less than confident about the state of world. The tenth anniversary of 9/11 — and the awful decade that unspooled from that sky-blue morning — was on my mind.
  •   THE WORLD IS WATCHING  |  September 27, 2010
    And so far no one knows what to do about it.
  •   INTERVIEW: DANIEL CLOWES  |  April 27, 2010
    "If you had told me then that there would be cute girls coming to comic conventions in 15 years, I would’ve told you you were out of your mind."

 See all articles by: MIKE MILIARD