A new book looks at the golden age of international movie marketing
In Poland, posters became a full-fledged art form under communist rule. Polish designers used painterly surrealist imagery, making the American product look a lot darker than it actually was. Staunchly anti-commercial, they felt no pressure to include images of celebrities, a practice that had become standard in the US before the First World War. Above, a poster for Some Like It Hot.
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