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Slideshow: Found in translation

A new book looks at the golden age of international movie marketing
By CHRIS WANGLER  |  August 1, 2008


vertigo

In an era of forgotten — and anonymous — studio illustration, Saul Bass was a poster art master. Recruited by Otto Preminger to create posters and animated title sequences in the 1950s, Bass went on to devise the design identity for films by Hitchcock, Billy Wilder, and others. In his Vertigo poster, he minimizes the complexity of the film by selecting a single visual element  — a couple lost in a vertiginous Spirograph pattern — that captures its essence.

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