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Faux rock

Ironlung

CHRIS GAINES | That Garth Brooks created an alter ego to promote his album of non-country alterna-pop is bizarre enough. But when you factor in his status as the most successful solo artist of all time, his need to obfuscate his identity and hide behind a soul patch and a hairpiece in order to promote his 1999 album The Life of Chris Gaines is nothing short of bewildering. He played SNL as Gaines and had plans to make a CG movie — but Garth fans didn't see the whole thing as the clever commentary on fame and identity that Brooks intended, assuming instead (correctly?) that he'd lost his mind.

HUMPTY HUMP | Gregory Jacobs, a/k/a Shock G, was an accomplished producer and founder of Digital Underground when he came up with Humpty Hump, a cartoonish buffoon who raps while wearing a Groucho Marx glasses-and-nose get-up. Humpty was just the latest in a long line of Shock G's alter egos in 1990, when the Digital Underground's "Humpty Dance" became an out-of-nowhere worldwide hit, skyrocketing Hump to the big time — and necessitating a separate identity and backstory for Edward Ellington Humphrey III, as well as stand-ins at live shows to preserve the illusion.

IRONLUNG | Down-tuned rumbling stoner crew Scissorfight assaulted an unsuspecting Boston scene throughout the late '90s and early '00s. Their shtick was a strange fixation on New Hampshire's "Live Free or Die" northern-redneck culture, one made visceral by the shock tactics of frontman Ironlung, a/k/a Newton-born Chris Shurtleff. A hulking behemoth with an impressive beard, Shurtleff hatched the idea of Ironlung during his college stint in Keene, where the appeal of New Hampshire's outlaw wilderness opened his eyes and mind. But Ironlung the untamed savage was indeed a persona: during the band's reign of terror, Shurtleff the real person quietly earned a masters from UMass. His thesis? "On Acid: Exploring Representations of LSD Experimentation."