The campaign also involves a partnership with Live Nation to run some kind of youth music-journalism contest that nobody under the age of 25 could possibly be paid enough money to give a shit about, but at least it lets the PR dudes go on autopilot: "The synergy of music and fashion drives the hottest trends for young shoppers, as both allow them to express their individual personalities."
I'm in the wrong game. I could be making six figures running futile teen focus groups and convincing nervous Sears execs that "whack" is a good thing.
DAVID THORPE |email@example.com
: Big Hurt
, Entertainment, Music, Mary J. Blige, More