Aww! Baby's first brand integration into a music video! The release climaxes with this incredible statement, the prismatic horseshit facets of which don't even fully reveal themselves until the second or third reading: "Making content sharing easy is what Kodak is all about, so this integration was a natural fit between Kodak and Kings of Leon."

Whoa, what a coincidence! Because Kings of Leon are also all about making content sharing easy. Do PR dudes ever stop and read the shit they write, or do they just compulsively spill their madness over the wire like schizophrenic hypergraphia?

(A tip of the hat to "Big Hurt" reader Dan McQuade, who hipped me to this one.)

DAVID THORPE | dthorpe@phx.com

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