2011 goes pop

By DANIEL BROCKMAN  |  December 20, 2011


KREAYSHAWN, "GUCCI GUCCI" | LANA DEL REY, "VIDEO GAMES" | Those who lament the loss of the authentic in music often point to the disintegration of the label-as-nurturer model, wherein an artist is given time to flail around before blossoming years later — but who has patience for that now? Which is why the 2011 landscape is littered with artists like Kray-Kray and LDR, who blew up mainstream solely on a single (viral) song/video. The problem with blowing up, though, is that it ends, and backlash is a bitch. How can the second track ever hold the lightning-in-a-bottle fascinating-ness of the viral breakthrough? It's far more likely that some other newer, fresher-seeming brats will materialize (*cough* Azealia Banks) and replace them in the zeitgeist.

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