The Big Hurt: This week in strategic promotional partnerships

By DAVID THORPE | May 11, 2012

In case you're worried that your kids will be corrupted by the marijuana-snorting "groovy vibes" of the band, Blumenthal tells Reuters that you've got nothing to fear:

"Epic Tour has none of the drug use or talk normally associated with the band and its followers. 'There's nothing explicit,' said Blumenthal. 'The visuals are psychedelic, they're fantastical, they're colorful, they're whimsical but no drug references."

Not so sure about that — even if you don't count the fact that the gameplay involves collecting "seeds" and shooting them at "buds," your child's journey will still end with indoctrination into the criminal Deadhead concert lifestyle.

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