Seriously, what is Babymetal?

By REYAN ALI  |  August 1, 2012

Ultimately, the whole shebang is the kind of stylistic clusterfuck that could make a killing off a Warped Tour-style audience. Babymetal's genius/evil lies in how this project fixates on grabbing attention through stunts and marketing everything based on its novelty value. If you had no reason to distrust Babymetal before, just realize how they revamp one of metal's most sacred gestures. "Their sign is not what you know as 'Devil Horns,'" a promotional video informs when the stars appear to be throwing just that. "It is their original 'Fox Sign.'"

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