"Everything that I create is groundbreaking and Le SUTRA is no different. With its innovative ingredients and design, I'm confident that we'll gain a loyal and eclectic consumer base. My infectious style has helped produce career-defining hits for artists worldwide, and now I'm guaranteeing another hit with Le SUTRA."

This can't-miss product will "revolutionize the liqueur industry" later this summer.

Elsewhere in the world of overconfident publicity, let me just end with this choice quote from a press release about a new cover version of a classic song:

" 'Who Let the Dogs Out?' has long been under-rated and under-appreciated. People are now finding out that the song is timeless."

DAVID THORPE | dthorpe@phx.com

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