The Big Hurt: The Year Ahead

By DAVID THORPE  |  December 21, 2012

On the streets beyond the empty club, harder hip-hop will fare no better. It's already long gone from the charts and seldom intersects with mainstream pop culture, but in 2013, we will officially pass "peak hip-hop," when dopeness becomes a diminishing return. We'll watch the painful attrition on WorldStar, where the unsigned hype will slow to a trickle. The new tracks will be gradually replaced by viral content, and children born in 2013 will never know "hip-hop" as anything more than videos of bus scuffles and big-booty models. Chief Keef — the last rapper — will die in 2083; the tradition of MCing will die with him, and the four pillars will crumble; to future scholars, their ruins will be inscrutable as Stonehenge.

Oh, and rock music will die because of Mumford & Sons, but everyone already knew that.


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