3) That Lupe Fiasco is really going to show up at the Higi office bright and early on Monday morning for a standup with his copywriting team; that he'll rap by night, but might have to cancel some shows because soft launch is in two weeks and the marketing collateral still isn't finalized; that he will continue to show up every day for the next several years, working hard but keeping an eye on LinkedIn for the next big move; that once in a while, he'll sneak a fond glance at that strange piece of his resume: "Atlantic Records — Rapper, 2006-2013."


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