Ready to fluff

Uffie defends her turf on a US tour
By DAVID DAY  |  August 22, 2006

TWO SINGLES AND A DREAM: The multinational MySpace queen and her man are out to prove to the Internet that she has what it takes.
If American audiences are fickle, there’s hardly a word to describe the taste of the Internet: it giveth and it taketh away. For months, via MySpace and MP3 blogs, amateur club popper Uffie spread to tastemakers worldwide. With just two songs — the popular bubblecrunk “Pop the Glock” and the blatant come-on “Ready to Uf” — a young fashion princess made her way onto Internet heartdrives, impelled by her sexy-slurred lyrics over warping, stuttering beats, tick-tock electro, and vocoder vox. But, just as quickly, the backlash began., the barometer of indie cool, recently gave “Pop the Glock” one-half out of five stars (“hipster cliché,” it said), and bloggers have begun to call her out too (“I just decided that I hate Uffie,” says one).

“It’s really getting serious now,” says Uffie over the phone on a much-needed vacation, “so I take it seriously now. It started out as just fun with my boyfriend. Then it blew up, and now I’m starting to take charge of it.” Said boyfriend is Feadz, a French DJ and member of the red-hot Parisian club scene. The two came to the US earlier this year and played a few dates that were not received well. She admits, “I did a tour in March and, honestly, 90 percent of the shows were, like, disasters.” These appearances, hyped and well attended by the industry, surely prompted the backlash. “Honestly, I had no idea what I was doing.” Now, after an extensive European tour, Uffie has her bearings. “I’m a lot more confident in the show and I think it will be a blast. The hardest thing for me is talk in between tracks, but it’s getting better.”

The two are doing 14 dates in the US, from Phoenix to Boston, and though they’re playing a stocked hip-hop bill at Allston’s Great Scott August 29, they resist being classified as just hip-hop. “I don’t think she is an MC,” says Feadz in a prominent French accent. “I mean, we’re doing music for pleasure, and it came out this way. She can’t come and say she’s an MC, because she’s never rapped before.” Uffie adds, “I literally have no history in music whatsoever. Feadz was like, ‘Write a song’ and I was like, ‘Okay!’, and he was like, ‘Now try to sing it!’, and that was ‘Pop the Glock.’ ”

Much of Uffie’s biography is skewed, so let’s try this: born Anna-Catherine Hartley in Miami, she soon took off to Hong Kong, which she still considers home. There she grew up with her dad, a fashion-company director, and her mom, who worked “in the lace industry.” She went back to Miami to attend high school, then left for Paris to study fashion. Within days she hired Feadz to DJ a party and there they met. “I remember it was in the club, it was crazy, and she was a pretty fucked-up,” says Feadz. “I really had a crush from the first time I see her. It was two years and a half ago, something like this.”

1  |  2  |   next >
Related: 3 DJs, 3 nights, 3 questions, New old spots, Bubbling under, More more >
  Topics: Music Features , Entertainment, Internet, Science and Technology,  More more >
| More

Most Popular
More Information
Share this entry with Delicious
  •   DAY BY DAY BY DAY  |  September 18, 2007
    Two years ago, the Phoenix asked me to write a weekly column about Boston’s growing electronic music and DJ scene.
  •   THE DUFF CONNECTION  |  September 12, 2007
    “I really haven’t had to deal with any crazy paparazzi, since we usually keep a low profile and sneak in the back door of places.”
  •   BASSTOWN NIGHTS  |  September 12, 2007
    If 2006 was the year Boston germinated, 2007 is the year it grows up.
  •   PARTY PROS  |  September 06, 2007
    Weekend Warriors, or WKND WRYRZ, is the Sunday-night lounge party at ZuZu in Central Square.
  •   CITIZENS OF BASSTOWN  |  August 29, 2007
    The proliferation of dance parties in Boston has led not only to a rise in the number of DJs but also to a growth in the ranks of dancers.

 See all articles by: DAVID DAY