The Big Hurt: Dare to meme

By DAVID THORPE  |  January 28, 2009

Now, the cult popularity of the video has even caught Chip tha Ripper's attention. A few weeks ago, the dude who posted the YouTube clip forwarded me a message from some folks at Chip's label (the beautifully named S.L.A.B. Entertainment) who were, no surprise, curious about the popularity of the clip. The video had received such massive exposure that they were even considering using the loop as the hook for an upcoming track. I got in touch with a dude named Kev from S.L.A.B. who was seriously excited about it:

"That shit is crazy . . . like, you don't understand. We showed so many people that shit. One day somebody out of the blue hit up Chip, like 'yoooooo, go to YouTube and type in "interior crocodile alligator" and watch the video!' And not even just the video you made . . . how many reply videos there are. We show that shit to everybody at the labels and [fellow Cleveland rappers] Cudi, Kidz in the Hall. . . . I got people cracking up on tape watching that shit, and amazed at the same time that something that simple of a loop would blow up."

Soon after that, I heard from tha Ripper himself: "I was sittin' in my crib when my homie told me to type in 'interior crocodile alligator.' Soon as I saw the first three videos, I was like 'Wow! This is a cult or something,' but I was lovin' it. I know for a fact that it has expanded my radar a little, if not a lot." As for the idea of using it as a hook, Chip is all for it: "Yeah! It's goin' down! It got such good response that I gotta make the official one! Coming soon."

So, yeah, how the hell did that happen? Through the arcane mysteries of the Internet, I inadvertently got some exposure for an awesome rapper, and now my favorite line of '07 might turn into the best hook of '09. I'll definitely be bumping it in my slab.

< prev  1  |  2  | 
Related: Newspapers censor Bono’s ‘fucking’ gaffe, Shady neighbors, Star Fucking Hipsters | Until We’re Dead, More more >
  Topics: Big Hurt , Entertainment, Rick Astley, Internet,  More more >
| More

Most Popular
Share this entry with Delicious
  •   THE BIG HURT: LUPE’S CAREER CHANGE  |  March 19, 2013
    You may have already had a big luxurious eye roll at celebrities as "creative directors" of companies ...
  •   WHO CHARTED: SMOOTH JAZZ SONGS  |  March 12, 2013
    If you dig deep enough into's genre charts, past the foreign hits, past the Latin and Christian stuff and the MySpace streaming charts, you'll find one last afterthought: Smooth Jazz.
    In her long career of pushing boundaries, Madonna has run afoul of some of the world's most powerful institutions.
  •   THE BIG HURT: DIVING IN THE PR DUMPSTER  |  February 26, 2013
    I've been dumpster diving in the PR bin, the rankest receptacle of music industry waste, and I've come up with a dripping fistful of the month's hottest garbage.
  •   THE BIG HURT: LEANIN' WITH BIEBS  |  February 20, 2013
    Bieber was allegedly photographed sipping something from a double Styrofoam cup, in close proximity to a big bottle of codeine cough syrup. This can only add up to one thing: lean . That purple drank, the laudanum of Screw, the deadly nectar of Pimp C.

 See all articles by: DAVID THORPE