The Big Hurt: Pratt falls

By DAVID THORPE  |  June 8, 2009

Paul and Ringo took the stage at E3 to promote the new Beatles Rock Band game, which promises to introduce the Fab Four to a whole new generation of kids who will slacken their jaws and jiggle the nubs of their little plastic instruments to the backbeat of history — a beautiful thought, isn't it? Elsewhere in the world of commerce, DR. DRE is appearing in a new Dr. Pepper commercial. The two entities combine their medical expertise to advise the slow enjoyment of the beverage. It's a neat enough commercial, as these things go, that I almost forgot that Dr. Pepper tastes like pickled cough syrup. And, details are scant on this one, but PEARL JAM is reportedly set to appear in a Target commercial, too. We could grouse, but I think our decade of rampant, industry-killing piracy has stripped us of the ability to complain when artists sell out.


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