Hop to!

By CHRIS FARAONE  |  September 16, 2009

And if you’re jealous of all the attention the band are getting for a “new” outfit (they just opened for Cool Kids, and on September 29 opening the Mayer Hawthorne show at Great Scott), you’ll hardly be happy to hear that they’re being escorted to the pinnacle of hipster cool by none other than Boston’s pre-eminent trend arbiter, karmaloop.com. In addition to hooking up gear, the retailer will promote the band through various outlets, until every black, white, and polka-dotted scenester from here to the edge of the Web hops in line.

“We’ve always made your neck snap," says Salim. "But now we’re on our business game, too,” adds Sheel, before Salim chimes back in: “It sounds generic, but we’re going after anybody who’s interested in having a good time. We think about the House Party movies, and how Kid ’n Play were always the shit and everybody wanted to go to their jam on Friday night. Anybody can relate to that — I don’t care if you’re an indie-rock kid or just a corporate cat who likes to dance.”

BAD RABBITS + REDD FOXX + CHESTER FRENCH + DJ CLINTON SPARKS at FASHIONABLY LATE | Liberty Hotel, 215 Charles St, Boston | September 17 at 9 pm | RSVP required: gio@karmaloop.com | W/MAYER HAWTHORNE + BUFF1 + 14KT | Great Scott, 1222 Comm Ave, Allston | September 29 at 9 pm | 18+ | $12 | 617.566.9014 or www.greatscottboston.com

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