V66 revisited

By MICHAEL BRODEUR  |  February 8, 2010

"This day and age," he says, "with the music industry where it is, with iTunes and YouTube and 500-channel cable, the idea of a free channel that did nothing but play videos locally is fascinating. You could call and request a video and they'd play it. Or, as a band, you could get some money together, make a cheap video, drop it off, and they'd run it the next day. There was nothing close to it."

It's Green's goal that viewers needn't be townies of a certain age to get the drift of the V's importance, but the story's emotional arc is built right in. Although the station was loved by the community it served, its finances soon began to sputter, and blocks of videos got gobbled up by syndicated pro wrestling and reruns of Pyramid. Eventually, there was total surrender to the menace of the Home Shopping Network. Those were simpler times, before minors and majors subdivided fame into niche notoriety, when genres were more representative of one's mood than one's market. The programming was as up in the air as the signals themselves — and even if we don't quite remember the songs, we can at least treat ourselves to an evening of reviving the spirit. Rock on, V.

V66 REUNION: RODS AND CONES + THE FOOLS + O POSITIVE + SPECIAL GUESTS | House of Blues, 15 Lansdowne St, Boston | February 11 at 8 pm | $20-$30 | 888.693.BLUE orwww.hob.com

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