Snapple + WFNX = commercial-free

By MIKE MILIARD  |  May 31, 2006

If you were listening to WFNX this past weekend — and, really, why the hell wouldn’t you be? (full disclosure: yes, the Phoenix and FNX are two peas in the same company pod) — you probably heard something interesting. Or, rather, didn’t hear something. Like an ad. Ads are something you can expect to continue not hearing for the next five weeks of summer, until the Fourth of July. No ads. Just music. From Arctic Monkeys to the Yeah Yeah Yeahs. Uninterrupted.

Thank Snapple for this “Summer Free for All,” which keeps 101.7 WFNX — now with stronger signal! — and its sister stations WFEX-FM, in Manchester, and WPHX-FM, in Portsmouth, commercial-free for 40 days and 40 nights. Subtle shout outs to the tea will replace the traditional ad blocks.

But don’t put down the paper yet, dear reader. The free concept is not just for the airwaves. Following the free outdoor performance by Dashboard Confessional at Boston City Hall Plaza on June 1, FNX will present shows at Axis by Hawthorne Heights (June 23) and Yellowcard (June 28). The only ticket you need is a Snapple bottle cap. Text SNAPPLE to 22122 to get party invites, concert updates, sweepstakes alerts, and the chance to win big prizes.

And that ain’t all. For those of you who will be slogging down Boylston during the next few weeks, pay attention to the giant “Guitarmeter” outside Store 24, in Copley Square. When the mercury tops 85 degrees, there will be giveaways galore to quench the thirsty populace. [Cue swish and pop! of opened Snapple bottle, ravenous chugging sound, and satisfied “ahhhhh.”]            

Vist for more information.

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  Topics: This Just In , Hawthorne Heights, Yeah Yeah Yeahs, Arctic Monkeys,  More more >
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