Even in an era of buzzwords such as media “transparency” and “interactive dialogue” (between news consumers and news producers), what’s happening at the Spokesman-Review in Spokane, Washington, is pretty strange stuff.
MEDIA MAVERICK: Steve Smith, editor of the Spokesman-Review, in Washington, and one of the most vocal, fearless, and controverisal experimenters.
Beginning on June 13, the paper began webcasting its two daily news meetings to the public, letting viewers with computers sit in on the key decision-making staff meetings — once considered secret and sacrosanct — at a daily with a full-time staff of almost 130 people.
The first thing worth noting about the webcast is that, thus far, interest has been rather limited, with only about 50 to 60 folks logging on for the more interesting morning meeting. Second, if the paper’s about to break a big scoop, it won’t discuss that story in these suddenly public forums. And third, after catching a glimpse of one such webcast, it’s quite possible that Ambien has met its match in the insomnia-curing business.
But what should come as no surprise to anyone familiar with the news business is the fact that the architect of the webcast concept is Steve Smith, 56, one of journalism’s most vocal, fearless, and controversial thinkers and experimenters. Having been editor of the Spokesman-Review since July 2002, Smith’s new webcast is just part of what he calls his “transparent newsroom” initiative, which also includes three dozen blogs, visitors invited to sit in on editorial meetings (even before the webcast), and a unique willingness on the part of the paper’s editors to explain themselves and their decisions to the public.
“It’s a compilation of ideas and practices that I’ve been playing around with at one level or another since I’ve been at the Wichita Eagle,” where he worked from 1988 to 1993 under reform-minded editor Buzz Merritt, says Smith. (At that paper, editors actually went to malls to engage readers in conversations about how and what the Eagle was doing.)
Smith, who also edited the Statesman Journal in Salem, Oregon, and the Gazette in Colorado Springs before coming to the Spokesman-Review, has bounced around quite a bit. But he has never been a quiet backbencher willing to play by the rules. He was a fiery advocate for the civic-journalism movement — an often misunderstood and occasionally misguided effort to create more vigorous dialogue between journalists and the public — that emerged in the early ’90s and never really caught on in the mainstream media. (After seeing Smith speak at a civic-journalism conference a decade ago, I was so impressed by his vision and energy that I thought about changing jobs to go to work for him on the spot.)
While in Colorado Springs, Smith published stories that not only contained the reporter’s byline, but also the names of the headline writer and the story editor. He brought community groups into the newsroom to analyze the paper’s performance. He also stressed the idea of avoiding the traditional “conflict frame” of journalism and encouraged stories that covered events and issues from the differing perspectives of the various stakeholders.