Romney’s similar marketing challenge emerged this past year, when he and his advisors made the strategic decision to campaign as the conservative alternative option to Rudy Giuliani and John McCain, the perceived front-runners for the Republican nomination. That strategy would require Romney to win large numbers of votes from religious conservatives. Unfortunately for him, Romney had a long, well-established record of moderate and even liberal stands on a number of issues, including abortion.

So, like Gibson, Romney began spreading word of the anti-Mormon plots against him long before anyone knew who he was, let alone what religion he practiced. By late 2006, he was sitting for interviews with almost anyone willing to write about the “Mormon question” — landing him on the cover of almost every conservative publication in the country.

Romney also mimics Gibson’s strategy by de-emphasizing his own religious beliefs, even while speaking of the importance of evangelicals’ beliefs. Gibson, while avidly recounting his own “born-again” religious awakening and its importance on the movie, rarely answered questions about his pre–Vatican II Catholic beliefs. Romney professes the importance of his faith in Jesus Christ, while saying that the rest of his Mormon beliefs are out-of-bounds.

The secrecy is no surprise. Not only are both men’s beliefs heretical to the evangelicals they courted, but both the traditionalist Catholic and Mormon faiths consider those evangelicals to be apostates themselves. Hardly a match made in heaven, you would think.

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Related: Mitt’s thorny threesome, The Mormonator, Feeding the rabid right, More more >
  Topics: Talking Politics , Mitt Romney, Mitt Romney, Mel Gibson,  More more >
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