Still, there's a bigger lesson here about the explosive organizing potential of social media. Take an aggrieved population, add a well-known figure who speaks to their pain, throw in tools that allow immediate, self-reinforcing communication, and presto! You've got an instant insurgency!
This time, it was just the Sports Guy and the Timberwolves. Next time, the stakes could be far higher. If Twitter and Facebook had been around in 1969, maybe Norman Mailer would have been elected mayor of New York.
To read the "Don't Quote Me" blog, go to thePhoenix.com/medialog. Adam Reilly can be reached at firstname.lastname@example.org.
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