Thursday, June 01, 2006

The Herald is quick off the mark with a piece about CBS4's new miracle worker, uh general manager, Ed Piette. Here's an excerpt:
 
Though Piette is focused on boosting CBS4’s ratings, he isn’t ready to outline a strategy yet, except to study the region and talk with staffers.
But some sources inside the station smell more change in the air.
“There are going to have to be changes,” said one Channel 4 employee. “There’s going to have to be staff changes. There’s going have to be philosophy changes.”

Talk about change at the beleaguered CBS O&O has become perfunctory, pro forma, and routine. And frankly, no one talked a better game than Piette's predecessor Julio Marenghi, who just went back to the mother ship after failing to turn the station's fortunes around. Generally, viewer habits change at a glacial pace so no one can expect a quick transformation at CBS4. But it'd be nice to see someone stick around and try.

6/1/2006 12:10:03 PM by Mark Jurkowitz | Comments [3] |