Thursday, June 01, 2006

Piette in the Sky

The Herald is quick off the mark with a piece about CBS4's new miracle worker, uh general manager, Ed Piette. Here's an excerpt:

Though Piette is focused on boosting CBS4’s ratings, he isn’t ready to outline a strategy yet, except to study the region and talk with staffers.

But some sources inside the station smell more change in the air.

“There are going to have to be changes,” said one Channel 4 employee. “There’s going to have to be staff changes. There’s going have to be philosophy changes.”

Talk about change at the beleaguered CBS O&O has become perfunctory, pro forma, and routine. And frankly, no one talked a better game than Piette's predecessor Julio Marenghi, who just went back to the mother ship after failing to turn the station's fortunes around. Generally, viewer habits change at a glacial pace so no one can expect a quick transformation at CBS4. But it'd be nice to see someone stick around and try.

6/1/2006 12:10:03 PM by Mark Jurkowitz | Comments [3] |

Friday, June 02, 2006 7:55:05 AM (Eastern Standard Time, UTC-05:00)

The first thing they could do is to drop the "CBS4" crap and go back to being a local station -- WBZ!

(That change was the last straw for me -- not that I watched them much from the mid-90s, WCVB was always better. Nobody but NECN seems to report any local news anymore.)

FlyingToaster

Tuesday, June 06, 2006 9:10:55 AM (Eastern Standard Time, UTC-05:00)

What took so long for them to figure out that the answer to Boston news was in Minnesota

Ernie Boch III

Saturday, July 01, 2006 5:30:15 AM (Eastern Standard Time, UTC-05:00)

I wish him luck...I watch 4 only because Ed Harding turns me off so much in the morning with his dramatics that it carries over for twenty-four hours; otherwise I'd watch 5 because 1) they (actually Neil Ungerleider) always responds to you when you send an e-mail and 2)they're the only station that's done away with that very annoying scrolling crap at the bottom of the screen in the morning.

Sheila

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