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Hillary: Be In It For Something More, Please

I'll have more to say in this week's Phoenix about Hillary Clinton's first foray into New Hampshire as a Presidential candidate, but for now one quick observation after watching her in action: Making a campaign slogan out of the throw-away line "I'm In It To Win It" -- putting it on pins, etc. -- strikes me as the lamest thing possible. 

That's exactly the line that the last female Presidential candidate, Carole Mosley-Braun, said to everyone who asked her why she was really running for office. Is that really the comparison Hillary wants to be making? More importantly, doesn't that slogan just emphasize the sense that Clinton is running out of ambition (wanting the office) rather than purpose (what she wants to do with the office)?

  • Ryan Adams said:

    Furthermore, "I'm in it to win it" is only going to remind the populace about her lousy position on Iraq. She is/was "in it to win it" too... and look where that got us? That would be my campaign commercial if I were Obama or Richardson... An audio of Hillary thumping "I'm in it to win it" with pictures of maimed soldiers and statistics of just how bad the war is going. God, if that's the best her team can come up with she should just give up now.
    February 12, 2007 6:24 PM
  • Howardjp said:

    David -- As I remarked on a BMG thread, I saw Senator Clinton speak at the US Conference of Mayors a couple of weeks ago and her comments were specific to the audience and well-informed, based on her work with city officials in NY and nationally. No slogans, no "make history", just substance. Of course, not much print media there ....those "urban" issues are just SO boring! :) Regards, H.
    February 12, 2007 7:54 PM

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