Friday, February 23, 2007
Boston's City Council will hold a hearing "to determine what methods can be used to prevent the negative impact of guerilla
marketing," according to a press release today from council president Maureen Feeney. Initially sparked by the Mooninite fiasco, Feeney now also cites this week's Dr. Pepper treasure hunt as a factor. The hearing will be March 6th at 1:00pm, in the Iannella Chamber at City Hall. Two questions: 1) What cleverly ironic guerilla marketing ploy will someone plant in the Iannella Chamber that day? 2) Will the "methods" the council considers specifically target multi-billion-dollar mega-corporations like Cadbury Schweppes (maker of Dr. Pepper) and Time Warner (parent company of Cartoon Network)? Or small-time artists who have never caused any harm?
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