Monday, November 26, 2007
The Granite Prof has numbers on WMUR ad buys. Our old friend Mitt Romney has invested heavily, sayeth the professor: During October, Romney regularly spent more than $100,000 a week on ad buys
at WMUR-TV, New Hampshire's only statewide commercial television station.
This month, Romney upped the ante yet again. His campaign is now spending
more than $200,000 a week on WMUR:
October 31 - November 6: $219,865 for 191 ads
November 7-13: $228,500 / 220 ads
November 14-20: $227,475 / 204 ads
That's Romney round-the-clock, at the rate of more than one ad an hour, 24
hours a day, seven days a week.
Rudy Giuliani made his first buy, a healthy $144,995 for 119 ads between Nov. 15-20. McCain ran 323 ads between late October and this past weekend, at a cost of $274,475. Among Democrats, Obama leads, spending a half-million on 500 ads in the past four weeks. Down in South Carolina, Presidential campaigns have thus far spent an estimated $2.5 million on TV and radio ad -- $2 million of which was from Romney, according to the Charleston Business Daily Journal.
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