Thursday, January 24, 2008
As I've previously said, my guess is that Mitt Romney had spent roughly
$25 million of his own money -- over and above contributions -- by the
end of the calendar year. You can probably add at least $5 million to
that by now, especially as he's now up in force on Florida TV. Much
more will be needed for a Super Tuesday ad campaign.
Early on last year, I said somewhere that Romney would probably end up
spending $10-$20 million of his money before he had to decide whether
his odds of winning were worth spending $40-$50 million.
Clearly, the odds are good enough, and Romney's ready to bet the
grandkids' inheritence. The Wall Street Journal reports today that
Romney "plans to spend as much as $40 million in the campaign." Wonder whether that'll come up in tonight's debate?
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