Wednesday, January 30, 2008

From Super Bowl To Super Tuesday

Boston Business Journal reports that Obama will spend big bucks to run a Boston-station ad during the Super Bowl. Obama and Clinton will both run local ads during the pre-game programming. Gee, think there might be a few eyeballs available?

Potential problem: SB viewers have come to expect a lot from the commercials. Judging the ads is now a major part of the whole Super watching experience. A flat, campaign-style ad might come across as a dud amidst the mischievous monkeys and wacky celebrity cameos.

Will any candidate be bold enough to create a "Super Bowl quality" ad?

1/30/2008 12:34:37 PM by David S. Bernstein | Comments [1] |
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Thursday, January 31, 2008 2:58:51 PM (Eastern Standard Time, UTC-05:00)

The flip side to that so many people watch the game with family and friends that it could spur some conversation about Obama amongst the couch-goers and bar patrons, thereby getting people thinking about him and maybe even persuading some people to vote for him if their friends are too. Just a thought.

Rob

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