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Just for him or her

Personalized gifts they have to keep
December 10, 2007 4:44:50 PM
insidepersonal

Take a moment to think about how many things in your daily life are personalized. From your iTunes playlists to your coffee order, everything these days is calculated to fit your very own wants and needs. So, it seems completely archaic for holiday gifts to not be personalized. This goes well beyond engraved pen sets and monogrammed napkins.

Photo
First off, if you’ve got a photo — even just one photo, even a blurry one of your Aunt Edna’s Scottish Terrier — you can customize pretty much anything. Photo-enhanced personalized gifts range from the traditional — a picture in an engraved frame — to the elaborate — a family portrait emblazoned on marble. If marble’s not quite your thing, there are other more gift-able options. The crew over at  DESIGN A MOSAIC  will create a large print of a photo of your choice by carefully adjusting the color and tone of an amalgam of your submitted pictures. In other words, they make one big “mosaic” picture out of a lot of modified little pictures. The Georgia-based company has been around since 2005, and prices mosaics from $19.99 to $49.99, depending on size. It’s the artistically and technologically amped-up version of a photo album.

PAINT YOUR LIFE , based in Oregon and the United Kingdom, will create custom prints or paintings in oil, charcoal, or pastels from any photo you upload to their Web site. Prices range from $99 to more than $800, although they ask for only 20 percent up front. The rest is owed, we assume, after you view your photograph reimagined as fine art.

Personalized mosaics and paintings can be aesthetically inventive gifts (here’s hoping you don’t order a wall-size mosaic of your naked baby photos), but photo-personalized gifts take a turn for the odd at personalized pillows, blankets, and bedding.  VISION BEDDING  transfers photos and photo collages onto pillows and bedspreads. Even at $59 to $250, the comic value may be tempting, but the thought of waking up drooling on a portrait of, say, Grandma, may outweigh the gag-gift factor.

Techno
Heading away from the comic and toward the cosmic, Web sites such as  STAR WISHING  and  STAR DEED  allow you to give the gift of the universe — or at least a very tiny chunk of it. For about $39.95, on either of these sites, buyers can name and purchase the deed to a star. On one level this is sweet, and possibly romantic — sole or dual ownership of one star in the sky — but on another it’s a bit megalomaniacal. What great power granted these companies ownership of the stars? Oprah Winfrey and Bill Gates — among others on the long list of celeb supporters — according to the Star Wishing Web site.

But in terms of the most technologically advanced personalized gifts, celestial proprietorship isn’t the absolute tops. That title belongs to the personalized font. The Wall Street Journal recently wrote about type-face design companies such as  VLETTER FONT GOD , and  FONT SHOP , which analyze and manipulate anyone’s handwriting into a personal computer-printing font. The companies provide said font on a CD so that the customer (or your recipient) can add it to his or her word-processing program. The cost ranges from about $49.95 to $179, depending on the company, and how quickly you need it delivered. Gift-wise, this could be tricky. After all, no one wants someone else’s handwriting as a gift, and since most of these companies require that extensive forms be filled out, to lend a valid sample of handwriting, you may need to sneak around, stealing grocery-list Post-Its, or find some way to trick your loved one into writing the alphabet. It’s a challenge, but totally worth it for such an innovatory gift concept.

Also near the top of the high-tech gift-concept list is  TASTEBOOK , which allows you to order custom hardcover cookbooks, featuring recipes and photos of their choice, for $34.95. (Boxes of tattered note cards and tomato sauce–stained notebooks are so old fashioned.) This is another gift that might require some work — stealing and entering your recipient’s favorite recipes, for example — although the Tastebook crew also allows cookbook creators to select recipes from Epicurous.com, if desired. It’d also probably be fairly easy to search for other people’s recipes on the Web, and cut and paste them in as your own.

Blotto
The gift of alcohol is nearly always appreciated. I searched strenuously for a Web site devoted to custom-made beer and wine, hoping to skip the self-brewing step and get someone else to do the dirty work. But, alas, I came up empty-handed. There are close contenders, though.

New York–based MATT BREWING COMPANY lets customers design personalized labels for their Saranac Beers and Root Beer, at mybeer.saranac.com. It costs $29.95 for a 12-pack of beer, with the option to choose from a label gallery, or upload a photo of your own. The California-based company BEER ON THE WALL also makes custom labels, but offers the service only on a mysterious sounding blonde ale, made by an unknown brewer. Companies such as the Australia-based BREWTOPIA (brewtopia.com.au) allow customers to order just the beer labels, freeing you to slap them on some Pabst Blue Ribbon, or any other brew. Of course, beer bottles are disposable — sorry, recyclable — so if you’re looking for a more permanent gift for the beer or wine enthusiast, try PUBGLASSES or MY BAR BUTLER . The former sells customizable pint glasses and beer mugs, and the latter crafts hand-painted wine glasses.

Back to basics
And if none of these personalized options quite satisfy your gifting needs, there are fallbacks: sneakers and underwear. There are a ton of sneaker chains out there offering customizable footwear. PUMA has a sweet in-store service, where customers can become sneaker designers, with swatches of fabric and a crafty computer set-up. NIKE and CONVERSE both offer custom kicks on their Web sites (nikeid.nike.com and converse.com). New York–based FIVE THREE FOOTWEAR offers custom-inked Vans sneakers, by artist Seth Brau. The designs on the company’s Web site range from Keith Herring–esque street-art styles, to trippy, neon-filled psychedelia, and we assume that since customers contact Brau directly for orders, you can get pretty much whatever you want. And CUSTOMIZEDGIRL.COM offers all styles of underwear, printed with photos or phrases (insert joke about Brad Pitt, etc., on your underwear here), because, if nothing else, everyone needs underwear.

Caitlin E. Curran, owner of five monogrammed stars in the Phoenix Dwarf Galaxy, can be reached at ccurran@phx.com .

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