The difference this time around is that the crafty movement arose out of feminism and gay rights activism. The Pop soft sculptures, which tended to be overshadowed by the more mechanical art by guys like Warhol and Lichtenstein, were followed by Pattern and Decoration art of the '70s and the AIDS Memorial Quilt begun in 1987. All of this challenged the traditional gender-based categorization of, say, painting as fine art and fabric pieces as lady crafts. Craftland is one of the leading outposts of the crafty movement embodied by Etsy and Stitch 'n' Bitch that has entered the mainstream in the footsteps of '90s Riot Grrrl punk feminism.
We're also living at a moment when technology has become pervasive — from iPhones to automatic rest-room faucets, from in vitro fertilization to genetically-modified crops to smart bombs. Underlying all this is a notion that through technology we can perfect life. The crafty movement responds with a craving for the human touch and virtuosity of traditional handcraft. But it acknowledges that people's idiosyncrasies and mistakes may in fact be a vital part of being human.
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