DIY Education

By PORTLAND PHOENIX STAFF  |  September 12, 2012

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New Techniques in IPO Promotion: Standards and Practices of Cardboard Sign Usage

If you're going to stand on the side of the road asking passing drivers to invest in your latest lifestyle opportunity, you need to know how best to present that opportunity. Most people are discerning about which initiatives they back. We explore the successes — and failures — of seeking public investment via cardboard sign.

• Get a glimpse of the life you could achieve:

The Man Behind the Cardboard Sign by Viola Daugherty, FriesenPress, 2012

• Hone your strategy and campaign message:

Getting Results From Crowds: The definitive guide to using crowdsourcing to grow your business by Ross Dawson and Steve Bynghall, Advanced Human Technologies, 2011.

CrowdFund Your StartUp!: Raising Venture Capital using New CrowdFunding Techniques by Rupert Hart, CordaNobelo, 2012.

Unlocking Kickstarter Secrets: Crowdfunding Tips and Tricks by Mario Lurig, Amazon Digital Services, 2012.

How I Raised Over $35k in 30-Days To Write My Book by Jim Kukral, Digital Page Launch, 2012.

The Crowdfunding Revolution: How to Raise Venture Capital Using Social Media by Kevin Lawton and Dan Marom, McGraw-Hill, 2012.

• Get technical, and go beyond the basics:

Initial Public Offerings: A Practical Guide to Going Public by David Westenberg, Practicing Law Insititute, 2011.

The Entrepreneur's Guide to Raising Capital by David Nour, Praeger, 2009.

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