W
EDITRIX Bridget Foley
REP “The Provocateur”
TOTAL PAGES 640
TOTAL AD PAGES 477
CIRCULATION 457,996
WEIGHT 3.6 lbs.
FLIP TO The indie design, “Just Like Mom,” Christian Louboutin features, Gwyneth Paltrow feeding baby rats, the Ali Michael editorial
Remember what a fuss the tabloids made over that 60-page W spread featuring Brad Pitt and Angelina Jolie, which portrayed them as a suburban 1960s couple before they were even officially an item? The extra-large, 10” wide, 30” tall W is known for shoots that push boundaries. And the mag’s head honchess Bridget Foley, a respected fashion journalist who often composes lengthy features for the well (see this month’s “Couture’s Big Moment” piece on page 322), isn’t afraid of standing out as the quirky girl. We found documentation of her wearing cat-eye glasses (the prescription kind) at a fashion show, and actually rocking some hardcore bed-head. W enjoys promoting an edgy mash-up between high-end spreads and expensive faces (Ali Michael, Snejana Onopka, Sasha Pivovarova) versus cheap chic (Laura Dern’s bizarrely awesome, Blanche DuBois-esque “Lady of the Manor” shoot), and Foley is broken from a similar mold. The Sartorialist (street-style-blogger-cum-beloved-fashion-photographer Scott Schuman) caught her in a divinely glam moment at the Calvin Klein show last February: her hair blown-out, gleaming, and curled at the ends. It was as if she’d never seen a split end or fallen for a rip-off Anna Sui Forever 21 dress in her life.
LUCKY
EDITRIX Kim France
REP “The Ultimate Shopping Guide”
TOTAL PAGES 372
TOTAL AD PAGES 279
CIRCULATION 1,167, 020
WEIGHT 1.75 lbs.
FLIP TO The Lucky “How-To,” the “Best New Designers” feature, “Style on the Street,” “The Top 100 Boutiques in New York”
It’s hard for us not to give publishing whippersnapper Kim France preferential treatment: she got her start during the halcyon days at Sassy, a magazine that we still mourn; she championed indie music before anyone cared about being an indie-rocker; and she definitely isn’t afraid of cursing while she’s being interviewed. We also enjoy France’s eclectic style. She can pull off both long and super-short cuts, though she tends to wear it dark and tightly pulled back from her forehead. We’ve even seen a couple of pictures with tiny pale highlights scattered amidst the almost-black strands. Condé Nast tapped France to helm Lucky from its inception. There are no fake pretenses at this “magalog,” which exists solely to tell you about the new crap you should buy every month. Yet, in spite of the sticker page of “Yes!” and “Maybe?” tabs and the pages upon pages of product guides, Lucky is the sole bastion in this industry that actually ’fesses up to being all about pure, straightforward frivolity. Inherently shallow candor can be a beautiful thing. Lucky is actually a lot like some of France’s hairstyles: it sounds as though it shouldn’t work, except it totally does.
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INSTYLE
EDITRIX Charla Lawhon
REP “The Private Side of Public Faces”
TOTAL PAGES 618
TOTAL AD PAGES 367
CIRCULATION 1,780,681
WEIGHT 2.65 lbs.
FLIP TO “The Look of Chanel,” “Fashion 101: Day Dresses,” the pictures of Kimora Lee Simmons’s closet
