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Ask me anything

By CAITLIN E. CURRAN  |  September 3, 2008

I learn the importance of reliability firsthand on a road trip to Northampton, on a sweltering July weekend. Passing by Springfield, I wonder — in my non-native Bostonian way — via text message, how the city became the state’s third most populated. Moments later I get this rage-inducing response from a ChaCha guide: “Probably because you are there, and who wouldn’t want to be near you?” Several times recently, I’ve texted ChaCha and received no response at all.

“Many of these guides are only interested in making a quick buck, which is why there are so many laughably bad search results,” wrote Jason Kincaid on the Washington Post’s TechCrunch blog on August 5, noting that the service seems headed for “implosion.” Kincaid discussed ChaCha’s “pay-for-performance system,” deeming its efforts to “trim their workforce down to a small army of accurate and hardworking searchers” a doomed idea that will only infuriate the guides.

Doomed or not, there’s no other way for a complete stranger to ask me honestly, “What should we eat for dinner?” I say, in my non-expert opinion, they should try my recipe for polenta.  

Caitlin E. Curran can be reached at ccurran@phx.com.

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Comments
Re: Ask me anything
Congrats on becoming a guide, hope you are still having fun with it! I'm a full time college student and being a chacha guide is the perfect way to make some extra income. Of course some guides don't care about being clever or totally accurate with their answers but the incentive is that better guides get paid more per question (top guides get $0.20 over $0.10 per question) and bad guides get 'terminated'. Besides, like you said, people just want that human connection regardless if they are asking because they need directions, are trying to win a bet, or just lonely.
By elena3070 on 09/09/2008 at 9:27:59

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