"When people think of Maine they think of lobster," says Hugh Cowperthwaite, of Coastal Enterprises, Inc., who went down to Louisiana in June and talked with business owners." Trying to hold onto brand recognition in a crisis like that is very challenging . . . The implications would cascade up through those businesses," he says, referring to everything from boat mechanics to bait sellers to seafood dealers to restaurants. "If you lose the public's confidence in safe seafood, how will you get it back?"

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