Even ads asking "What minority are you?" would have been amazing: "How would you feel if someone tried to deny you the right to marry, just because you're left-handed (or blue-eyed, or blond-haired)? You'd vote No too."
But ultimately, the No campaign was too slow, Yes didn't have to respond until too late, and the No campaign never unleashed the most devastating counterattack they had available: the "separate is not equal" message that very well could have carried the day in the state that Won't Discriminate.
Jeff Inglis can be reached at email@example.com.
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