John McCain's key to cultivating positive press? His sense of detatched irony, of course, writes Neal Gabler in yesterday's NYT:
The candidates who are dead serious about politics, even wonkish, get abused by the press for it. Mr. McCain the ironist gets heaps of affection. In this race, though, it has forced some press contortions. While John McCain 2000 was praised for being the same straight talker off the bus as he was on it, John McCain 2008 is praised precisely because he isn’t the same man. Off the bus he plays to the rubes (us) by reciting the conservative catechism; on the bus he plays to the press by giving the impression that his talk is all just a ploy to capture the Republican nomination.
Yet the reporters, so quick in general to jump on hypocrisy, seem to find his insincerity a virtue. When an old sobersides like Mitt Romney flip-flops, he is called a panderer. When Mr. McCain suddenly supports the tax cuts he once excoriated, or embraces the religious right, or emphasizes border security over a path to citizenship for illegal immigrants, we are told by his press acolytes that he doesn’t really mean it, that his liberal cosmology will ultimately best his conservative rhetoric. “Discount his repositioning a bit,” Jacob Weisberg, the editor of Slate, wrote two years ago, “and McCain looks like the same unconventional character who emerged during the Clinton years.” The article was subtitled “Psst ... He’s Not Really a Conservative.”
This suggests that love is blind. It also suggests that seducing the press with ironic detachment, the press’s soft spot, may be the best political strategy of all — one that Mr. McCain may walk on water right into the White House.